Summer Haze by ic! berlin's S/S 2017 Collection

Summer Haze by ic! berlin’s S/S 2017 Collection

February 13, 2017

ic! berlin announces new additions to their family of screw-less frames. Recently introduced at Opti 2017 and making their way onto shelves here North America for the spring and summer seasons, ic! berlin is launching a new material: Rubber – in three new shapes, as well as 10 new styles in popular existing materials, sprung stainless steel and acetate.

Fernweh is the yearning for far-off places (literally translated as distance-woe) and it is not so much a concept as it is a widely recognized emotional state that translate similarly to Wanderlust. It describes that urge you get somewhere between your heart and your gut that compels you to travel, to see the world and to broaden your horizons.

Summer Haze by ic! berlin's S/S 2017 Collection Summer Haze by ic! berlin's S/S 2017 Collection

The only known cure for Fernweh is to get out and go. Leave what you know, leave what is comfortable and secure, and challenge yourself. Be a different version of yourself, or be someone else entirely. Go somewhere foreign; somewhere warm, where the air is salty, the sun searing and the horizon never-ending.

Summer Haze by ic! berlin's S/S 2017 CollectionSummer Haze by ic! berlin's S/S 2017 Collection

Summer Haze by ic! berlin's S/S 2017 Collection

“The photographer Tino Pohlmann took his wanderlust with him to California and we gave him our new collection. If we couldn’t be soaking up the Californian sun, at least our glasses could.”

That’s what they’re designed for, after all. When you cruise down the beach with a camera in one hand and a bunch of screwless
glasses in the other. The cast of ic! berlin’s summer haze is an ensemble of characters Tino encountered as he road-tripped along the Californian coastline: world-class surfers schooling a new batch of barneys in Malibu, bodybuilders pumping iron in the sun at Muscle Beach, future models working on their tans alongside locals getting “medicinally” stoned on Venice Beach.

Summer Haze by ic! berlin's S/S 2017 Collection

Summer Haze by ic! berlin's S/S 2017 CollectionSummer Haze by ic! berlin's S/S 2017 Collection Summer Haze by ic! berlin's S/S 2017 Collection

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