V Italian Concepts


Glassing’s style is not expressed only by their collections, Alessandro and Stefano’s purpose is to spread a way of being, what inspires them from the beginning of this adventure. To have passion and to believe in what you do and above all not to lose the irony of who does not take himself too seriously.

They quickly emerge for their will to experiment and to create cutting edge glasses, taking advantage of the Italian expertise. They focus on innovative materials often combined in unusual ways, believe in young designers and their courage, while trust the knowledge of the best Italian factories for the production and for the uniqueness of the handmade manufacture.

In a word: Madness is an Art

The brand is currently distributed in more than 1400 selected optical stores in the world and in some luxury boutiques such as Excelsior and LaRinascente in Milan, Galeries LaFayette in Beijing, Twist in Hong Kong, Harrods in London, Mr M in Beirut.
Glassing have also four flagship stores in Italy, in Milan, Portofino, Taormina and Capri, where the innovative style of the brand is expressed overall from the interior design to the idea to create unique glasses, custom-made in collaboration with the customers, perfect for their faces and according to their personal style.

The creativity and the mood of the brand do not go unnoticed. Glassing’s communication and branding work is always original and unexpected and it reinforces the essence of the brand, which makes it unforgettable. Even many celebrities and fashion icons have been spotted wearing Glassing, such as Kate Moss, Justin Bieber, Beyonce and Jay-Z, P. Diddy, Cristiano Ronaldo, Pamela Anderson, Mischa Barton.


Made in Italy

Ahhh, l’Italia! As you probably already know, the “Made in Italy” mark is widely recognized as a synonym of quality, elegance and style for any imaginable product sold worldwide.

Eyewear is no exception: Italy is the main manufacturing country in the worldwide eyewear market (27%) and dominates in the luxury segment (75%).

The Belluno area (in the Veneto region, north-east) is the main production district in the country (accounts for over 80% of italian eyewear production), and it’s right where the first eyewear manufacturing factory was born (in a small town, Calalzo di Cadore) more than 130 years ago, in 1878.

As of today, in that district there are more than 100 industrial companies with over 12.000 employees and more than 300 handcrafting companies.

— some more


But beware:

The “Made in Italy” tag doesn’t mean the glasses you’re wearing is really 100% manufactured in the Italian peninsula: in some cases, most parts and are imported from Asia and then only partially assembled, or finished in Italy.

So what can you do to avoid not-100% made in Italy products (or, worse, fake products)? Not much, it’s not easy.
Our advice is to look for and demand only the best quality materials, touch them, try them and buy only from trusted sources. Focus on the details (hinges, cut precision of materials, imperfections). It’s your only way to ensure that you’re buying the right thing. And if it’s not 100% Made in Italy, at least it will be as near as possible to 100% in quality.

Some of the best brands we





Sources: ANFAO


For twenty years, VANNI has represented Italian style and design to the world of eyewear, combining passion with stylistic and technological research

Kaleidoscope Collection by Kirk & Kirk

Kirk & Kirk are delighted to announce the launch of their new collection, Kaleidoscope.

Inspired by Kalos, Greek god of beauty, Jason and Karen Kirk propose a unique colour palette that is at once in tune with seasonal fashion trends but is distinctly different from the crowd.

Hand-making frames in France, from start to finish, in their signature Italian acrylic material makes the Kirk & Kirk collection truly unique.

Kirk & Kirk Eyewear Silmo

Why acrylic? Firstly it allows the wearer to have a substantial frame but it is incredibly lightweight – up to a third of the weight of a traditional acetate frame.
Secondly Kirk & Kirk have access to a unique colour palette that allows the optician/boutique to differentiate themselves from their competitors by offering a distinctly different, yet entirely wearable, collection.
Thirdly, the collection has an indefinable finish, a polished glass effect that is only achievable in acrylic.

“We have spent much of this year listening to opticians to
assess what would improve their business,” said Jason Kirk.
“The majority want a collection that makes their store unique and allows them to stand out from their competitors but also a collection that will sell.”

Kirk & Kirk Sunglasses Eyewear GLasses

The Kaleidoscope optical collection offers eight shapes in nine colours which include aqua, coral, cranberry and combinations colours Ocean Flame, Dusk and Earth.
Shapes remain simple and accessible with a nod in the direction of classic British styling.

The Kaleidoscope Sun Collection is comprised of six shapes in four colour combinations.

Kirk & Kirk Sunglasses Eyewear GLasses

Despite their many years of experience in eyewear, this is only Jason and Karen’s second collection as Kirk & Kirk.

The first, Vivarium, created a storm at Silmo 2014 and was greeted with several awards through the year, some specifically optical and others in the design arena.
The collection was well received by the media and many style icons were quick to wear the frames including Elton John, Sharon Stone, Fat Boy Slim, Morcheeba, Morrissey, Steve Furst, Gresham Blake, Mark Powell, Zoe Ball and David McAlmont.

L.G.R glasses on Tom Cruise in the latest Mission Impossible: Rogue Nation

Tom Cruise wears L.G.R Comoros sunglasses during a motorbike chase in Mission: Impossible Rogue Nation.

his year Mission: Impossible has a different contributor of sunglasses: Italian company L.G.R. They provided two models for the movie: Tangeri and Comoros.

Tom Cruise wears the Tangeri model when he meets Rebecca Ferguson in a pool scene. Cruise wears a very smart suit and L.G.R Tangeri model glasses, which were according to L.G.R’s website featured in a fantastic close up of Cruise before Rebecca Ferguson leaves the water.Mission Impossible Rogue Nation Tom Cruise LGR Eyewear


Find out more about TANGERI Sunglasses by LGR.

Cruise wears the Comoros during the motorcycle chase and you can see the sunglasses on the official poster as well.

Mission Impossible Rogue Nation Tom Cruise LGR Eyewear Sunglasses Mission Impossible Rogue Nation Tom Cruise LGR Eyewear Sunglasses

Find out more about COMOROS Sunglasses by LGR.


Italia Independent

“Be Independent means writing one’s own story every day. ”

Italia Independent is a creative and stylish brand for independent people which blends fashion and design, tradition and innovation.
Italia Independent seeks to update Made in Italy by revisiting the classic icons, operating in the eyewear field creating lifestyle products belonging to different sectors, to export the Italian style into a global world.



The spirit of VAVA eyewear is derived from today’s post-industrial society and the growing belief of belonging to a post-human age. VAVA strive for a contemporary pared back look in conjunction with the futurism, conceptualism and purism that is associated with Techno. The spirit of VAVA is based on the same principle: VAVA is conceptual and visionary in its essence. The collection is handmade at a small family-owned Italian factory and we pride ourselves on avoiding mass production.


From Brooklyn Spectacles, with love

An innovative eyewear brand based in and inspired by Brooklyn. In 2012, eyewear industry veteran Jenny Ma set out the merge her love of fashion with her entrepreneurial experience as the co-owner of Luxeye optical, and her vision was soon realized with the birth of Brooklyn Spectacles. Over the last three years, Brooklyn Spectacles has become an internationally recognized purveyor of innovative eyewear that is both durable and trend driven.
The brand is thrilled to have recently made the next natural step in its rapid expansion with the opening of their first retail store at 209 Bedford Avenue in Williamsburg, Brooklyn.

We sit and chat with the Founder of Brooklyn Spectacles, Jenny Ma to find out more that goes behind the story of Brooklyn Spectacles.

Brooklyn Spectacle Jenny Ma
Why the name Brooklyn Spectacles? 

Spectacle designs and ideas inspired in Brooklyn – hence the name, Brooklyn Spectacles. 

What is the most radical comment about your glasses? 

“OMG, I can’t believe these frames are actually plastic!” we hear this a lot when folks pick up our faux wood frames for the first time because they feel incredibly like real timber.

What is the design process of each glasses? 

In short, we listen to consumer requests and survey our friends along with being inspired by every thing we can see in front of us from colours to shapes and textures. All of this data fuels our inspiration and then we get to work curating all of this inspiration into our forthcoming frame designs.



Do explain your tag line “Bringing a little bit of Brooklyn to you?” 

Brooklyn is the birthplace of so much creativity, ingenuity, talent and innovation. It’s a simple sentiment with the intention to impart all that is great within Brooklyn. It’s kind of like a ‘toast’ from us to you. Also, our tagline recently evolved slightly. Still keeping the sentiment of bringing a little bit of Brooklyn to you but with a little bit more love. Our new tagline: “The heart of Brooklyn beats in every pair of Brooklyn Spectacles.”

Describe the person you design for. 

Since we hope to one day see everyone in our frames, we are designing with the intention to be everyone’s primary pair of glasses. We want people to look great and feel confident so they can put their best foot forward and concentrate on what matters most to them.


Where are your materials sourced from?

Quality components can be found all over the globe – from Asia to Italy. For our latest collection we sourced acetate from world-renowned Italian factory “Mazzucchelli”, while using the best hardware from China.

Which local independent artists and musicians are you most inspired by? 

Our inspiration comes from everywhere; everyday there are new murals on the walls here in Williamsburg Brooklyn by amazing graffiti artists as well as new and re-appearing musicians both on street corners and the subway.  Every day there is something interesting and unique happening in Brooklyn that drives our creativity.

How many new designs for you launch for each collection? 

Our goal is to release 4-6 new models at least twice a year, but we’ve been known to add more styles outside of these releases when inspiration strikes.

13701730435_9c0820d6c8_b BrooklynSpectacles_July_Classic

What is the most common mistake when getting a pair of glasses?

Choosing the pair that someone else, other than you, loves. Although the three main components of choosing glasses are: shape, size and color; the most important element is choosing the pair that you love and feel the most confident in. We believe confidence is beauty, and that will never be out of style. On the technical side, we feel strongly that consumers should only buy glasses from their local Opticians to ensure vision acuity and proper fit.


What are Brooklyn Spectacle’s future plans? 

Besides becoming a household name that no human could possibly live without…haha, just kidding….or am I?

Check out Brooklyn Spectacle’s now!

C4: Canadian Creative Collaborative for Charity

Canadian Creative Collaborative for Charity is Claudia Alan’s new, ready to wear line of luxury eyewear. The C4 debut collection is a collaboration with Canadian style icon, Susie Wall, to benefit  Cause We Care Foundation.


Launching for Holiday 2015, the capsule collection is comprised of three sunglasses and four readers. Priced up to $125, the collection will be available for sale November 2015 at claudiaalan.com.

Style Expert Susie Wall & Designer Carla D’Angelo

“We invite strong, stylish women everywhere to embrace eyewear for fashion and function.  Ditch those dingy drugstore readers and slip on C4s,” says Wall.  “Every detail of the collection has been designed with so much thought – from the online shopping experience to the packaging that arrives on your doorstep.  And I’m so thrilled that every pair purchased gives single mothers in need the hand up they so desperately need via Cause We Care.”

There’s nothing shy about C4’s debut collection.  Decidedly bold, strong silhouettes are softened by a palate of polished neutrals.   C4 gives every outfit a sleek focal point, effortlessly transforming daytime looks with a hit of glamour and contemporary edge.

C4EyewearSusieWallCollab-4 copy

Layered and luxurious packaging and an inspiring quote, unique to every style, make slipping on C4 readers and sunglasses a simple daily pleasure.

The four readers are: Lucy, a vintage clubmaster; Lily, with its keyhole bridge is a standout in Ballet Slipper Pink; City, a rounded P3 classic updated in Milky Nude; and Rockit, an edgy half eye, stunning in Grey Tortoise. Each style is available in eight powers and a minimum of two colours including Pearly Nude, High Gloss Black and Crystal Grey.

Lucy Pearl White Nude for web

Lucy: in Pearl White Nude
 Lily Clear with Smoke copyfor web                           
Lily: in Clear with Smoke  

City Shiny Blackforweb

City: in Shiny Black      
  Rockit Ballet Slipper Pink for web           
Rockit: in Ballet Slipper Pink


Shadow: Grey Tortoise

Grace, Abigail, and Shadow are the three sunnies.  Grace is unmistakably a statement sunglass.  Its high octane gold finish is achieved by layering clear acetate over gold foil. Available in High Gloss Black and Smokey Quartz, Abigail is a classic square shade.  Finally, Shadow is a significant style with “do small things with great love,” a favourite quote by Mother Teresa, imprinted along the inside arm.

Not compromising on quality, all C4 frames are optical quality suitable for prescription use.  An anti-reflective and scratch resistant coating protects all readers.  Sunglasses provide 100% UV protection via lightweight CR39 lenses with a scratch resistance coating.  All frames are fashioned from handcrafted layers of custom Italian-designed acetate and feature durable stainless steel frame hinges, rivets and corewires.