Anne et Valentin - The Brand

Anne&Valentin’s sole existence is due to… Anne and Valentin. When these two forces of nature were struck by lightning during a chance encounter, Fate offered them a future, which they shared professionally and personally for thirty years, their hearts beating as one. The deeply united couple spent their lives nurturing and expanding their brand over time.

In Toulouse, where the company was founded and where its headquarters still harbor the core of the team,
the Anne&Valentin lively spirit has been an inspiration to many. The adventure truly begins in September 1980 when Valentin the neo-hippie obtains his optician’s degree.

The two lovebirds are eager to start an optical store with a different approach than what is available at the time, with a unique selection of original, nondescript frames and a radically different sales philosophy.

The Concept:

To reduce the concept to its simplest form, preserving its strength, getting rid of what’s useless and superfluous
To respect the object’s production and realization possibilities, taking its complexity into account.
To create relevant shapes that maintain the initial concept’s esthetic.
To ensure elaborate finishing touches, always aiming for the greatest possible comfort.

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