Bailey Nelson - The Brand

Founded in Bondi Beach in 2012, we’ve grown into an incredible team across our 16 boutiques in Sydney, Melbourne, Canberra, Brisbane and the Gold Coast, 6 boutiques in London, 5 boutiques in Canada, and our newly opened boutique in Christchurch, New Zealand.

Put simply, buying glasses should be one of life’s pleasures. And we’ve created a formula to make it one. We start with a process that’s clever and honest. We use it to craft eyewear that’s both beautiful and affordable. And we hire people who are passionate and genuine. It’s not rocket science. It’s just caring enough about what you’re doing to do it right. We strive to deliver fantastic eyewear frames at a reasonable price, backed up by great service.