Framers - The Brand

Company philosophy: traditional eyewear since 2006

Framers develops, produces and markets hand-made designer spectacles made of acetate. A
young start-up company, based in Berlin Kreuzberg, we are one of the few brands in the
industry to work with the remaining spectacle manufacturers in Germany. All hand-made in
Germany. Our glasses represent not just sophisticated design and lifestyle, but sustainability
and tradition, as well.
In our industry, too, “hand-made in Germany” means reliability, durability and closely
supervised production. We do not want the manufacturing firms of Germany to die out, taking
the knowledge of their craft with them. And we have confidence in those people wearing
glasses who appreciate this ambition. We actually see them as a growing market, even if ethical
consumption is not a subject which guides people’s purchasing everywhere.
We want to give the label of “Handmade in Germany” a new, well-served place in the market
for spectacles. Not cheap imports. Not mainstream and adapted design. Not gigantic marketing
expenditure and exaggerated profit margins. This means ecological and social responsibility,
knowing the conditions of production, the names of the people who have made our glasses, and
a personal relation with the people who sell for us world-wide. Our customers’ satisfaction
defines our place in the industry after three years: the highest standard of quality, design and
craftsmanship. Clear shapes, clear lines. Our word on it!

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