Glassing - The Brand

Glassing’s style is not expressed only by their collections, Alessandro and Stefano’s purpose is to spread a way of being, what inspires them from the beginning of this adventure. To have passion and to believe in what you do and above all not to lose the irony of who does not take himself too seriously.

They quickly emerge for their will to experiment and to create cutting edge glasses, taking advantage of the Italian expertise. They focus on innovative materials often combined in unusual ways, believe in young designers and their courage, while trust the knowledge of the best Italian factories for the production and for the uniqueness of the handmade manufacture.

In a word: Madness is an Art

The brand is currently distributed in more than 1400 selected optical stores in the world and in some luxury boutiques such as Excelsior and LaRinascente in Milan, Galeries LaFayette in Beijing, Twist in Hong Kong, Harrods in London, Mr M in Beirut.
Glassing have also four flagship stores in Italy, in Milan, Portofino, Taormina and Capri, where the innovative style of the brand is expressed overall from the interior design to the idea to create unique glasses, custom-made in collaboration with the customers, perfect for their faces and according to their personal style.

The creativity and the mood of the brand do not go unnoticed. Glassing’s communication and branding work is always original and unexpected and it reinforces the essence of the brand, which makes it unforgettable. Even many celebrities and fashion icons have been spotted wearing Glassing, such as Kate Moss, Justin Bieber, Beyonce and Jay-Z, P. Diddy, Cristiano Ronaldo, Pamela Anderson, Mischa Barton.