Pared is the creation of founder and designer Samantha Stevenson and her partner Edward Baker. With the combination of Samantha’s design skills and Edwards strong background in the fashion and retail industry together they founded the business in 2011 while based in Sydney, Australia.
Five styles were launched for summer 2012 and since then pared has released a further two collections of eyewear with each range evocative of a certain place and time.
As well as the main eyewear line pared is also known for its collaborations with fashion labels creating covetable limited edition frames.
Notable collaborations have been with Australian jewelry label POMS and cult Australian fashion labels Emma Mulholland and Ginger & Smart, each collaboration offering a unique take on eyewear.
The brand has established itself as a boutique label with a strong following in Australia, New Zealand, Asia and the USA. The unique use of colour combinations, distinctive cutaway details, unusual material and surface treatments ensure a point of difference from other eyewear brands.
Pared has been seen on a number of celebrities such as Natalia Kills, The Haim sisters, Delta Goodrem, Poppy Delevigne, Fashion blogger Susie Bubble and in notable editorials for Australian and international magazines such as Elle, Oyster, RUSSH and Interview.