Vasuma Inc - The Brand

Vasuma Eyewear is a collection of unisex glasses, both sun- and ophthalmic. The overall theme for the collection is that here in Sweden bullies make fun of others wearing glasses by calling them “Eyewear snake”. Vasuma Eyewear is all about the revenge of the bullied ones with glasses out there. Each style in the collection is therefore named after a snake. The revenge of the eyewear-snake is finally here.

Vasuma Inc was founded by Jan Vana, Lars Malmsten and Steffen Sundelius in 2005. Today Vasuma Inc. is an eyewear brand but in the very beginning we had accessories and clothing as well. We started out in a cellar and in 2007 we moved to our current office/showroom in Gamla Stan, Stockholm. Music, Movies, Food and popular culture in general is a huge influence on both our personal life and our brand.