You’ve never seen an optician ad that’s anywhere near as wild as this one.
Washington, D.C., agency Design Army created the spot for Georgetown Optician, and it’s just a crazy mix of wry humor, gorgeously weird design and loopy narrative. The inspiration is clearly Wes Anderson, with some Addams Family thrown in—just in time for Halloween!
Design Army generated the concept and storyboard, cast the actors and voiceover talent, provided direction for costuming, designed the set and built the props, and oversaw everything from video style to postproduction color grading. There are also print ads showcasing the quirky characters.
The agency says the goal of the campaign is to give Georgetown Optician “a uniquely creative, ownable feel—with shareable original content—that helps the company position itself as an arbiter of style and taste.”
Print work and credits below.