Artistic Cubism in the New LINDBERG Eyewear Campaign

Artistic Cubism in the New LINDBERG Eyewear Campaign

February 27, 2018

A new visual campaign by LINDBERG is now being launched at selected LINDBERG dealers across the globe. Inspired by the art movement neo-plasticism, which dates back 100 years, we have designed a campaign with a classic LINDBERG touch.

Artistic Cubism in the New LINDBERG Eyewear Campaign

Altering the primary colours and using them in a variety of dimensions, the asymmetrical horizontal and vertical lines become apparent. The design allows ultimate customisation in the composition of elements, as each square is designed to connect with the others across their physical boundaries. A concept also recognised in our eyewear designs where any frame can be constructed with different components in different colours.

Artistic Cubism in the New LINDBERG Eyewear Campaign