The names have finally been revealed of the five finalists of the first edition of the Coco Song Award, a competition sponsored by Area98 in collaboration with the Harim Accademia Euromediterranea to offer young design talents a chance to give their own interpretation of the celebrated Coco Song collection.
“Zhe Zhi” by Selene Cassarino, “Dissect” by Roberta L’Episcopo, “Roots” by Roberta Pinna, “Bambusa” by Carla Vinci and “Cloud” by Davide Mazzaglia are the projects destined for the Coco Song sunglasses line which have been admitted to the final.
The jury – composed of members of Area98’s Executive Board, Gabriella Ferrera, President of the Harim Academia Euromediterranea, business partners from the principal markets in which Area98 operates and representatives of the eyewear industry press such as We Love Glasses – has expressed its opinion by means of an evaluation board directed at analysing not only the degree of innovation and the aesthetic and emotional value of the projects, but also the level of inspiration taken from the collection’s strengths and the actual feasibility of the proposals.
The five student finalists will embark on a distance internship with Area98, during which they will be accompanied in the creation of an eyewear prototype in the planned colour variant. The winning student of the Coco Song Award will be named by October 9, 2017 at Silmo.
Elisio Tessaro, Area98’s Art Director and Marketing Manager comments: “It’s amazing to recognise how a different point of view can completely change the perception and representation of things. These young talents have identified innovative sources of inspiration and unique interpretations that for us represent a creative treasure. We are excited about the results gathered so far and look forward to guiding our student finalists to the finish line of this contest to finally be able to see the fruit of their imagination come into fruition.”