The campaign, called ‘Buy Vision, Give Sight’, aims to help prevent vision impairment and blindness in more than five million people by 2020. Revo hopes to raise US$10 million to the fight to improve access to eye screening, prescription glasses and eye health care in underprivileged communities around the world.
US$10 from the sale of every pair of Revo sunglasses, up to a total of US$10 million, will be donated to the ‘Buy Vision, Give Sight’ initiative. To execute the initiative, Revo and Bono are partnering with the non-profit Brien Holden Vision Institute whose mission is to provide sustainable solutions for eye care and end avoidable blindness and vision impairment in underprivileged communities.
Bono: “The ‘Buy Vision, Give Sight’ campaign is a very personal one for me. Thanks to good medical care my eyes are okay, but tens of millions of people around the world with sight problems don’t have access to glasses, or even a basic eye test. When we met with experts, they said the number one problem is untreated poor vision, which prevents a child from learning in school, or an adult from performing their job. Sight is a human right and the ‘Buy Vision, Give Sight’ initiative will help ensure millions of people have access to the eye exams and glasses they need to see.