MYKITA + MAISON MARGIELA | New Radicals 2019

June 26, 2019

Directional new eyewear design from MYKITA + MAISON MARGIELA is featured in a product-focused still life campaign.
Monochromatic silver spaces with geometric structures shaped by light and shadow provide the backdrop for the new crop of eyewear pieces from MYKITA + MAISON MARGIELA. Inspired by the visual codes of Maison Margiela, the readymade steel sheets provide a consistent element that brings the respective design concept of each capsule collection together.

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03-mykita-maison-margiela-campaign-2019-03-mmcraft004-black-dark-grey-solid-srgbThe heroic, product-focused imagery uses contrast and reflections to create a modern high-end aesthetic with a futuristic twist. Sleek surfaces accentuate individual eyewear silhouettes and constructions; the consistent silver-metallic background lifts and harmonises with the different colourways.

The product campaign features key pieces from all capsule collections: ESSENTIAL, RAW, ECHO and CRAFT.
Available now in the MYKITA Shops, Maison Margiela Boutiques and selected retailers worldwide.