Abstract spaces inhabited by objects captured in fantastic detail under theatrical lighting– the new MYKITA MYLON campaign journeys into hyperreality. Using entirely computer-generated imagery (CGI) the distinctive material, construction and texture of MYKITA MYLON is illustrated at a level of detail that goes beyond the possibilities of photography.
MYLON is made from fine polyamide powder fused into solid objects using a 3D printing technology called Selective Laser Sintering. The fine powdery particles that make up the otherworldly backdrop in the campaign are also a nod to the MYLON material and method.
The MYKITA MYLON campaign was developed with Berlin interdisciplinary design studio Colors And The Kids (CATK).