Digital Realities by MYKITA MYLON

Digital Realities by MYKITA MYLON

February 14, 2018

Abstract spaces inhabited by objects captured in fantastic detail under theatrical lighting– the new MYKITA MYLON campaign journeys into hyperreality. Using entirely computer-generated imagery (CGI) the distinctive material, construction and texture of MYKITA MYLON is illustrated at a level of detail that goes beyond the possibilities of photography.

Digital Realities by MYKITA MYLON Digital Realities by MYKITA MYLON Digital Realities by MYKITA MYLON

MYLON is made from fine polyamide powder fused into solid objects using a 3D printing technology called Selective Laser Sintering. The fine powdery particles that make up the otherworldly backdrop in the campaign are also a nod to the MYLON material and method.

The MYKITA MYLON campaign was developed with Berlin interdisciplinary design studio Colors And The Kids (CATK).

Shop More MYKITA Eyewear

Digital Realities by MYKITA MYLONDigital Realities by MYKITA MYLON Shop Buy Eyewear Glasses
MYKITA
Shop
Digital Realities by MYKITA MYLONDigital Realities by MYKITA MYLON Shop Buy Eyewear Glasses
MYKITA
Shop
Digital Realities by MYKITA MYLONDigital Realities by MYKITA MYLON Shop Buy Eyewear Glasses
MYKITA
Shop