Every year more than hundreds of eyewear designers and brands flock down to Mido in Milan, Italy to showcase their latest innovations and designs. This year, Mido is even larger than the previous years with added exhibition areas.
106 new companies has chosen Mido to represent themselves to the industry and introduce their own collections. Mido has evolved from being just a trade show to one that showcases more than just designs but also research and innovation.
One of the big news at Mido is the launch of MORE! A design lab that hosts the most daring and innovative eyewear brands that connects to a workshop for ideas, concepts and experimentation. Design and art at the star players in the MORE! area, including two shows that will be held during MIDO “Light, Eye and Vision” under the direction of Lucio Buratti with young artists from the Fine Arts Academis of Bologna, Florence, Milan, Naples and Turin. And an exhibition by the EYewear Museum of Pieve di Cadore. More than 100 pieces are selected from the most prized objects to retrace the history of eyewear around the world.
In addition to the Design Lab and MORE! Mido also has other themes areas such as:
- Fashion District: an exclusive space that will host the big global players.
- Lenses: For the leaders in the lens sector.
- Tech: the largest exhibit area in the world dedicated to machines, raw materials and components.
- Fair East Pavilion: An exclusive area for the top Asian companies designed for opticians dedicated to seminars, conferences, education and training.
Find out more about Mido here: www.mido.it
Don’t forget to download the MIDO app that allows you to navigate at your fingertips, not to mention the exhibitors catalog, updates on social media and information about all the events!