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MYKITA x MAISON MARGIELA | Latest CRAFT Campaign 2018

Intricate structures, alluring textures, bold silhouettes and an immaculate, low-key colour palette: the MYKITA + MAISON MARGIELA 2018 campaign presents the latest arrivals to the collection in a still life series with a strong tactile appeal.

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Captured by still life photographer Kate Jackling, the eyewear models are offset by materials and textures inspired by the Maison Margiela fashion collections.

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THE CONTOURS OF COUTURE

The focus of the 2018 campaign is new collection CRAFT: stainless steel frames meticulously handcrafted to appear like eyewear jewellery. A strong campaign motif is the side-shield outline as featured on models MMCRAFT001 and MMCRAFT002 – a reference to the distinctive décortiqué technique seen at Maison Margiela couture whereby layers are removed to expose the naked framework of a garment.

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