Keeping in mind Steve Madden’s target consumer, this collection was designed “for millenials, by millenials”; various focus groups were consulted throughout the design process so that the styles best reflect what millennial consumers want to wear.
“Our collection captures major trends in eyewear today as well as all the details of the Steve Madden shoe collection that are important to this demographic – thin and lightweight materials, color customization, animal patterns, quilting textures, distressed and metallic finishes – all which reflect the brand DNA,” says Maria Velasquez, brand manager at ClearVision. “Working closely with Steve Madden, we were able to bridge the brand DNA with consumer wants and needs.”
Several signature elements are seen throughout the collection. Metal accents on the front of the frames – linear metal on the women’s frames, raised dots on the men’s frames –are a branding element and provide color contrast. Additionally, all frames feature custom laminate temple tips. The women’s tips are inspired by Steve Madden ballerina slippers, and the men’s tips resemble zipper hardware seen on the brand’s footwear.
Highlights of the collection include:
Edjji: This acetate frame gets its name from the sharp edges around its eye rim. With its exaggerated butterfly eye shape and custom laminate materials, Edjji makes a dramatic yet playful statement. Available in black red multi, brown multi, and blue multi.
Eccentrk: Make a bold statement in Eccentrk, a thin and light model featuring a round eye shape and keyhole bridge. This frame uses high density compressed acetate (HDCA), a unique material that provides vibrant colors and is 30% lighter than regular acetate. Available in black and tortoise.