Category: Trends

  • What's new in eyewear
October 30, 2019

MYKITA x Helmut Lang’s Deconstructed Eyewear Proposition for Spring 2020

MYKITA and Helmut Lang have collaborated on the design of two new eyewear models, HL001 and HL002, to be released in Spring 2020. The eyewear debuted at the Helmut Lang Read More

  • What's new in eyewear
October 27, 2019

Gentle Monster x Alexander Wang: Unleash your inner M.PRI$$

‘M.PRI$$’ is the second collaboration of Gentle Monster and Alexander Wang after ‘CEO’, initially showcased in Alexander Wang’s 2019 FW New York Fashion Week Show. These new sunglasses are based Read More

  • Trends

Kaleos Colour Light Capsule Collection

Kaleos presents colour light; a colourful collection inspired by light and shadows. The collection has been developed around the avant garde, designed to capture an essence of nostalgia and style Read More

  • What's new in eyewear
October 20, 2019

Emma Chamberlain x Crap® Eyewear

Emma’s a digital supernova paving her own lane in online comedy. Her unfiltered, offbeat humor has ushered in a new wave of YouTube style. Along with producing and editing her Read More

  • What's new in eyewear

Sunglasses Trend Spotted at Spring 20 Runway – Follow the Rainbow

Over the past few seasons, Sunglasses have been tiny, oversized, sporty-esque, avant garde and more. Now, the shapes are not a primary focus, yet colours are taken over as a Read More

  • What's new in eyewear
September 22, 2019

Gigi Studios Collection for A/W 2019 – 2020: The Message

Owning your dreams, that’s the inspiration behind Gigi Studios latest collection. Gigi Studios has also launched their new identity, stronger and more closely linked to design and creation. The Message Read More

  • What's new in eyewear

Jacques Marie Mage Five Year Anniversary Limited Edition Designs

Jacques Marie Mage celebrates their brand’s 5th revolution around the sun by releasing two special limited edition frames. The Jacques Marie Mage 5th Anniversary Edition glasses come delivered in a Read More

  • What's new in eyewear

Fresh Drop “new plastics” by Grey Ant Eyewear

Grey Ant’s latest eyewear designs are definitely unique beyond words, the designs are all about pushing the boundaries of what eyewear is. Making a statement with each new unisex designs, Read More

  • What's new in eyewear
August 8, 2019

GENTLE MONSTER x AMBUSH

Gentle Monster has done it again, this time with AMBUSH for a new eyewear capsule collaboration. The new silhouette is called the Zip Tie, designed with Zip tie details accentuating Read More

  • What's new in eyewear

Acne Studio S/S 19 from Classic to Futuristic

Acne Studios presents the latest eyewear range for Spring/Summer 2019. With new colourways and finishes, there’s a wide range of styles, from classic to futuristic. Cat eye shapes with a Read More

  • What's new in eyewear

This Week’s Obsession: Man Repeller’s Unibrow Sunglasses

We all know the witty creator of the Man Repeller has her own unique point of view when it comes to fashion. No surprises when it comes to one of Read More

  • What's new in eyewear
June 26, 2019

MYKITA + MAISON MARGIELA | New Radicals 2019

Directional new eyewear design from MYKITA + MAISON MARGIELA is featured in a product-focused still life campaign. Monochromatic silver spaces with geometric structures shaped by light and shadow provide the Read More

  • What's new in eyewear
June 2, 2019

Gigi Hadid’s For Vogue Eyewear Latest Collection Inspired by New York

After last year’s success with Gigi x Vogue Eyewear, she’s been getting busy and teasing her followers with her latest Vogue Eyewear Collaboration. Gigi finally launched the much anticipated and Read More

  • What's new in eyewear
May 12, 2019

Sunday Somewhere Takes a ‘Voyage’ in Their Latest Collection

VOYAGE is inspired by Pushkar and Jaipur, two contrasting locations in India with swarms of colour and buzzing sound. The ultimate sensory experience – everything you see, sets you free. Read More

  • What's new in eyewear
April 14, 2019

Kirk Originals SS19 introduces a collection of Made In England frames

Reflecting the brands obsession with quality and craft, each frame is created from the finest natural acetate and precision cut before being hand-finished to perfection in Kirk Originals English workshop. Read More

  • What's new in eyewear
February 18, 2019

Linda Farrow SS19 Campaign Featuring Alessandra Ambrosio

Linda Farrow is proud to announce the launch of the new 2019 Spring Summer campaign featuring supermodel Alessandra Ambrosio, shot by friend of the brand Marino Vinanco. The Brazilian born Read More

  • What's new in eyewear
January 18, 2019

5 Eyewear Trend Predictions for 2019

It’s 2019! We are excited to what entails for eyewear trends in 2019. Based on the fashion week runways for 2019, we have narrowed them down to these 5 trends Read More

  • What's new in eyewear
January 16, 2019

Etnia Barcelona New 2019 Collection

Unveiling of Etnia Barcelona’s new Originals collection for Freedom Fanatics. Fight standards with our Originals collection, the most creative and colorful frames. ORIGINALS You won’t go unnoticed. Colorful glasses with daring Read More

  • What's new in eyewear
January 14, 2019

Korean Eyewear Label Gentle Monster’s 2019 Eyewear Campaign “13”

Gentle Monster’s ‘13’ Campaign sets place in a world where the moon shifts out of place and axis, slowly floating away from Earth creating the 13th month, Undecember. Animals start Read More

  • What's new in eyewear
January 11, 2019

Remember Love – MYKITA 2019

Remember a place of just being. Remember passion. Remember joy. Remember beauty, thought and pleasure. Remember love. In his eleventh campaign for MYKITA, artist Mark Borthwick alongside his daughter and Read More

  • What's new in eyewear
January 8, 2019

Komono: Solid And Solid Flush Sun Collections

Frames with presence, frames with power. The Solid Collection puts a fresh spin on rectangular and cat-eye frames. Featuring all-new temple designs and colourways with beachy vibes, the season-stealing Solid Read More

  • What's new in eyewear
December 21, 2018

10 Latest Fashion Trends for Women’s Eyewear for A/W 2019

A brief breakdown of eyewear trends spotted on the A/W 19 runway spotted and boy are you in for a treat! We just can’t get enough of these innovate eyewear Read More

  • What's new in eyewear
December 6, 2018

#BUFFALO with Clara Berry for Peter & May’s Latest 2019 Eyewear Collection

The collection is inspired by the trends of 90’s. It harks back to an era of boy bands, when crop tops and buffalo platforms were prominent motifs in popular fashion. Read More

  • What's new in eyewear
November 7, 2018

The Coal Drops Yard Collection by Cubitts

In celebration of Cubitt’s homecoming to Coal Drops Yard, they have created The Coal Drops Yard Collection: four made-to-measure frame silhouettes, inspired by influential figures from King’s Cross history. Gray’s Read More

  • What's new in eyewear
November 6, 2018

Seeing Double in DITA Eyewear for Dita Von Teese

Seeing double with a cat-eye for the modern femme totale. DESIGN THAT FINDS BEAUTY IN PURPOSE: A bridgeless frame owing its distinctive shape to a slender expanse of titanium, which Read More

  • What's new in eyewear
October 24, 2018

Own Your Dreams by Gigi Barcelona

Gigi Barcelona is launching its first campaign for the ‘OWN OUR DREAMS’ claim. Inspired by lucid dreams, the campaign is placed at a midpoint between reality and fiction, between the Read More

  • What's new in eyewear
October 1, 2018

7 Sunglasses Trend Spotted at New York Fashion Week 2018

We just can’t get enough of the different varieties of sunglasses spotted at NYFW! The rain did not stop these fashionistas showing off their best looks, we’ve shortlisted our top Read More

  • What's new in eyewear
September 5, 2018

The Art of Details by Etnia Barcelona FW18

Rethinking Klimt through our Anartist gaze. Just like his paintings, our designs contain details that turn each pair of glasses into a unique jewel. Portrait of Adele Bloch – Bauer Read More

  • What's new in eyewear
August 31, 2018

From Karen with Love

Karen Walker is well known for creating whimsical eyewear for eccentric shoppers. The sunglasses connoisseur returns to unveil her latest collection titled “From Karen with Love.” The array of pieces Read More

  • What's new in eyewear
August 28, 2018

Alexander Wang’s Modern Reinterpretation of Women CEO for Gentle Monster

Alexander Wang’s Fall 2018 collection was presented at New York Fashion Week, as his interpretation of corporate femininity. In collaboration with Gentle Monster, the CEO expresses power and confidence through Read More