What's trending in eyewear

Handpicked from brands, street style, runways & trade shows

January 25, 2017

Sunglasses Under $150 You Need To Check Out

There’s nothing we love more than a good deal when it comes to unique sunglasses. We’ve rounded up the best sunglasses under $150 that suits every face shape and style from cat eye to gradient lenses. Shop them here, while stocks lasts.

The 10 Eyewear Styles That Blew Up On Instagram in 2016

In the past we used to look at fashion magazines or celebrities on television to know what’s trending in fashion or what is the latest “it” item to have. Ever since Instagram’s birth, we’ve seen trends emerging from Instagram before it actually becomes a trend. Here are the top 10 eyewear style most spotted in Read More

January 20, 2017

The Best Eyewear Street Style Spotted at Pitti Uomo 2017

Every year we take a trip down to Florence, Italy for Pitti Uomo. A contemporary global lifestyle event for men’s clothing, accessories and new projects in men’s fashion. It’s one of the main events for mens fashion every year and one of the best places to spot the best men’s eyewear street style. Photography by Esquire & Pitti Immagine Read More

January 18, 2017

How to wear Casual Structure Sunglasses like Hailey Baldwin

The latest fashion girl storming through 2016 with her best friends Bella Hadid and Kendall Jenner, Hailey Baldwin was seen spotted in a casual model off-duty look in Heaton by Lura Eyewear.  

January 17, 2017

There’s Something about Cat Eye Glasses

One of the hottest upcoming trends in 2017 is the Cat Eye Glasses, spotted by celebrities and trendsetters, it’s a shape of glasses you definitely can’t miss! One of the awesome things about the Cat Eye style and shape is the different ways the design is interpreted for any individual! From classic 50’s inspired to Read More

We’ve Got Our Eyes On: Boston Club Eyewear

We first spotted this quaint Japanese eyewear brand on Instagram, Boston Club Eyewear is a Japanese eyewear brand based in Sabae Japan. BOSTON CLUB is an eyewear brand that started when the company was established in 1984. They redesign popular styles from the 1984 with contemporary style: loose and classic metal frames with engraving, acetate Read More

28 Brand to Lookout for at Opti Munich 2017

The first eyewear trade show of 2017 is happening at Munich on the 28 – 30 January 2017. Every year in January, experts and creatives in the optics industry display their newest products at the Fairground Messe München. This year, we are excited to see what Opti has instore for us. If you are heading Read More

January 11, 2017

“The Art of Craftsmanship” 2017 Collection by Ralph Vaessen

Ralph Vaessen is a Dutch eyewear designer that specializes in extravagant yet sophisticated glasses and sunglasses. Each pair is artisanal and handcrafted by masters, made of natural horn. His latest collection features “THE ART OF CRAFTSMANSHIP”, extravagant yet sophisticated sunglasses and eyewear.  “Contemporary classics” for the discerning connoisseur.   All New Natural Horn and 23 Read More

MYKITA 2017 Campaign: All Wild Things

The ever so modern eyewear, Mykita hailing from Berlin has just launched their latest All Wild Things collection for 2017. MYKITA presents the new collection via a series of personal portraits featuring a line up of mixed characters photographed by long-time collaborator and friend of the MYKITA HAUS, artist Mark Borthwick (markborthwick.com). Set against a plain Read More

January 10, 2017

The Glasses Trend That Will Take Over 2017

Yes, we are talking about the rising trend of Tinted Coloured Sunglasses! We’ve been seeing the rise on the runway to the streets all around the world, a sheer coloured tint on the lenses of sunglasses and we are obsessed for this new style to rise in popularity in 2017.   Shop for your sheer Read More

Exclusive Interview with Eline, Founder of Odette Lunettes

This week in our first edition of 2017, we speak to the founder of Odette Lunettes, Eline from Belgium. We speak to Eline to find out what inspired her to create a brand like Odette Lunettes and what’s the process behind each pair of glasses. How did you get into designing eyewear? I have been Read More

January 6, 2017

Pepsi X Jeremy Scott Emoji Eyewear

LIMITED EDITION PEPSIMOJI Designer Jeremy Scott has collaborated with Pepsi. Pop icons are today’s trend to be worn with the smile in this new Limited Edition inspired by the iconic #pepsiMoji.

4 Eyewear Trade Shows in 2017 We Have Our Eyes On

Every year we look forward eyewear trade shows that showcases the latest in design, technology and innovation. 2017 is an exciting year with the the development of technology and trends as eyewear brands are catering to the younger generation. Here are 4 of the trade shows we’ve selected that caught out attention and we will Read More

SOCOTRA Eyewear’s Vibrant New Lookbook

NYC-Based eyewear label SOCOTRA is kicking off 2017 with a fresh new lookbook. Founded in 2013 by Jessenia Herrera and Quincy Bee, SOCOTRA is dedicated to creating unique handmade eyewear that incorporates bold shapes. Their latest lookbook showcases the brand’s high-energy vibe with chic styling and tons of saturated color. Source: Miss Bish

SO▲YA Latest Lightweight Eyewear Collection

SO▲YA’s latest collection designed and created by Mattel Pontello overlooks the market trends of the outside world with a collection of rich iconic elements that is instantly recognizable, the temples of the glasses are characterised by the rivet triangle shape, adding the contrast of volumes and the combination of colours. The models in the collection Read More

December 21, 2016

Xavier Garcia’s Latest New Metal Sunglasses A/W 16

Xavier Garcia introduces CALAMAR and SEPIA as they incorporate metal sheets into the Vermouth SUN collection for the first time with these two models. Two models from a revised version of one of the classic sunglasses models, the aviator style and Sepia, a rounded style with a double bridge.

December 20, 2016

Perfect Gifts For Her: Sunglasses Edition

Whoever said gifting is hard has to check out this list of the best sunglasses for gifts, the most versatile and trendiest gift guide for sunglasses for her. What better time than now to get the perfect Christmas gift for the best friend or girlfriend! Shop for the perfect Aviator Sunglasses, a classic frame fit for any face Read More

Exclusive Interview with the Founders of Movitra Spectacle

Born to move, explore, change things, experiment and go over our limits. Movitra Spectacles are glasses that can really become a part of your life without compromising the beauty and design of an essential accessory. This week, we speak to the founders to find out how the brand came about and what was the idea Read More

Coloured Tinted Glasses Trend for 2017

One of the emerging hottest trends for sunglasses in the year 2017. From the runways of Gucci and Opening Ceremony to celebrities like Bella Hadid spotted wearing coloured tinted sunglasses. This brings a whole new spectrum and trends for designers to play around with different shades of colours and gradient styled lenses.   Shop your Read More

December 15, 2016

Karen Walker Eyewear Launches First ‘Clear Lens’ Collection

Karen Walker has explored negative space in 2016 with her Metals collection. Now, she brings her bold new approach to a collection of clear lenses.   “The lightness of the way the Metals frames oat on the face worked perfectly for extension into clear lenses,” Karen says. “There’s an inherent delicacy to the collection that Read More

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