Category: What’s new in eyewear

  • What's new in eyewear
July 16, 2018

The Latest SUPER x Andy Warhol Sunglasses Designs Are Here

This season, SUPER continues its ongoing collaboration with The Andy Warhol Foundation for the Visual Arts for the fifth exclusive edition of sunglasses. The collection includes fresh and unexpected interpretations Read More

  • What's new in eyewear
June 17, 2018

The Best Eyewear Street Style Looks Spotted at Pitti Uomo’s Spring 2019

The 93rd edition of Pitti Immagine Uomo happened in the Tuscan capital, Florence from 8 to 12 January 2018. Five days in which the city comes to life with events, Read More

  • What's new in eyewear

Exclusive Interview with Independent Eyewear Agency Velvet Lenses

Ever wondered how independent brands gets promoted internationally? This week, we interview Velvet Lenses, an Italian distributor that combines innovation and tradition when it comes to representing eyewear brands. From Read More

  • What's new in eyewear
June 8, 2018

Lowercase NYC x NU Swim Collaboration Sunglasses Collection

California-based swimwear label Nu swim and East Coast eyewear label Lowercase NYC, collaboration for their first collection for summer 2018 with slender acetate frames in fresh, rich colourways. The collection Read More

  • What's new in eyewear
June 1, 2018

MYKITA x MAISON MARGIELA | Latest CRAFT Campaign 2018

Intricate structures, alluring textures, bold silhouettes and an immaculate, low-key colour palette: the MYKITA + MAISON MARGIELA 2018 campaign presents the latest arrivals to the collection in a still life Read More

  • What's new in eyewear
May 30, 2018

Pretty Green X Kirk Originals

Pretty Green have collaborated with Kirk Originals to produce a capsule collection of sunglasses. Inspiration for the collection came initially from early Oasis photographs and Kirk Originals shapes that Liam Read More

  • What's new in eyewear

KOMONO Sun Latest Eyewear Designs For FW18: The Elementary Collection

Every colour – whether the season’s hottest or your favourite – is at its core a combination of red, yellow, and blue. The Elementary Collection by KOMONO joins primary colours Read More

  • What's new in eyewear
May 23, 2018

Parley for the Oceans Transforms Plastic Waste from the Ocean Into Fashionable Fundraising Sunglasses

A collection of limited-edition sunglasses are the first product to be launched as part of a new fundraising platform that seeks to recycle plastic from the ocean into consumer products. Read More

  • What's new in eyewear

Top 4 Quirky Japanese Independent Eyewear Brands

Japan is known for their impeccable manufacturing methods and details created to perfection. The region of Fukui in Japan is well-known for its traditional history of crafting eyewear frames and Read More

  • What's new in eyewear
May 22, 2018

CUBITTS × LEIF PODHAJSKY

Psychedelic. Kaleidoscopic. Polychromatic. There are many words we could use to describe the work of Australian graphic designer Leif Podhajsky, and none of them would do him any justice. You’ll Read More

  • What's new in eyewear

The Latest SUPER Sunglasses Collaboration with Retail Store Storm Copenhagen

SUPER announces its latest limited edition, developed in partnership with STORM. The collaboration features two interpretations of the Fred design, one of SUPER’s most distinctive frames of S/S18. Designed in Read More

  • What's new in eyewear
May 21, 2018

Gentle Monster Exclusive Designs with Online Retailer SSENSE

Radically experimental eyewear brand Gentle Monster was founded in 2011 with the ambitious objective of crafting the perfect pair of frames. With house philosophies rooted in the purity of art, Read More

  • What's new in eyewear
May 15, 2018

Gear Up For Percy Lau’s Latest Collaboration JINNN x Percy Lau

JINNNN x Percy lau 2018ss 「Rotation」 cooperation series. This time, the two designers have taken the inspiration of “Up down” to integrate the design style into the rotation cooperation series. Read More

  • What's new in eyewear

Chimi Eyewear Collaborates with Sundae School For Latest “Tiger Mom” Collaboration

Very few things raise such reactions as parenting and no wonder why. People are more or less a result of it. Creating this collection we entered a new area and Read More

  • What's new in eyewear
May 12, 2018

Ørgreen’s Industrial Refined – QUANTUM 2.0

Quantum is Ørgreen’s innovative range of frames that, uniquely, employ a spherical hinge to connect the titanium temple to the polyamide front, effectively eliminating extraneous components in eyewear design such Read More

  • What's new in eyewear

Lowercase NYC Eyewear’s Latest Spring 2018 Collection

Built out of a love for eyewear and an appreciation for true craftsmanship, Lowercase was established in 2016. The company was founded with a mission: to once again localize the Read More

  • What's new in eyewear
May 7, 2018

Karen Walker’s Latest Playfully Chic Collection “Mischief” for 2018

For Karen Walker’s latest eyewear collection, she choose to colour outside the lines. The latest “Mischief” collection includes 6 new shapes perfect for spring, inspired by crayon tones and childish Read More

  • What's new in eyewear
April 26, 2018

Etnia Barcelona SS18 Collection #BeAnartist Series 3

Discover the Spring Summer 2018 glasses collection through the images from our “#BeAnartist Series 3” campaign, which was inspired by the art world. Hand in hand with the exceptional photographer Read More

  • What's new in eyewear
April 22, 2018

Warby Parker Newest Summer 2018 Prescription Glasses Collection

Eight new shapes for taking in that warm-weather reading list. Cool crystals, airy gradients, and classic tortoises ahead. Every Warby Parker frame is designed in-house, where the team puts together Read More

  • What's new in eyewear

Blackfin Introduces A Limited Edition 24KT Gold Collection

Take the usual standards of exclusivity and shift them up a gear. Blackfin presents the exclusive Blackfin 24KT GOLD Limited Edition range, a collection of limited, numbered models that give Read More

  • What's new in eyewear
April 21, 2018

GLCO X ULLA JOHNSON

“There’s not great choices for women in optical overall, and the thing about glasses that’s so cool is that you kind of get to put on a whole new personality Read More

  • What's new in eyewear
April 13, 2018

Keeping Traditions Alive with Gigi Barcelona’s Latest Frames

Gigi Barcelona’s history is family and their expertise comes from an extensive heritage. Patricia Ramo’s grandfather founded one of the first frames factory in 1962 in Poble Sec, the heart Read More

  • What's new in eyewear
April 5, 2018

Meet Dionne, the Designer Who Created Eyewear Inspired by Eyes of Insects at MIDO

“Nature inspires our lenses and our lenses are made by Essilor® Sun Solution™, our frames are made by Castellani SRL and together we have collaborated and partnered to come up with unisex Read More

  • What's new in eyewear
April 4, 2018

Designer Joseph Launches Eyewear Line

Joseph is launching its inaugural sunglasses collection in collaboration with EGO eyewear. The Joseph fashion label is known for its simple yet adventurously minimal European style; the man himself stimulated his Read More

  • What's new in eyewear

A Breakdown of The Coolest Eyewear Designs at Vision Expo East New York

Vision Expo East, an event for ophthalmic professionals, where eyecare meets eyewear and education, fashion and innovation. Set against the high-fashion, international backdrop of New York City, Vision Expo East Read More

  • What's new in eyewear
April 3, 2018

The Class of FAS with 8 Personalities and 18 New Eyewear Designs for 2018

For Art’s Sake launches their AW18 collection of sunglasses with fun, quirky and eclectic graduating class: The Class of FAS. The campaign takes the idea of high school cliques and Read More

  • What's new in eyewear
March 23, 2018

Karen Walker Taps MMA Fighter for Second Monumental Men’s Campaign

Karen Walker is no stranger to choosing non-typical subjects for her campaigns — she’s highlighted everyone from Toast the Dog, a social media influencer, to Phyllis Sue, a dancer in Read More

  • What's new in eyewear

See Guccis’ Spring Summer 2018 Eyewear Collection

For the Gucci Hallucination campaign, artist Ignasi Monreal imagines paintings that feature imagery from classic artworks with characters wearing the latest Gucci Eyewear frames.

  • What's new in eyewear

Acne Studios Latest Sunglasses for 2018

“For SS18 I was thinking about the strong women of 90s cinema. When Juliette Lewis arrived on set and saw the collection, she started to interpret the pieces by creating Read More

  • What's new in eyewear
March 19, 2018

Forever Gold by Linda Farrow

Forever Gold portrays the essence of the signature Linda Farrow lenses and opulent yellow gold=played titanium. Filmed by artist Roslan Khasanov, with mesmerising scenes of rich colours from iridescent inks, Read More