Category: Trends

  • What's new in eyewear
July 8, 2016

Spring 2017 Menswear: Eyewear Report

Gucci The notion of travel is emerging as something of a fixation for the Spring 2017 menswear season. This season, Gucci’s eyewear is inspired by the 70’s eyewear shapes with gold Read More

  • What's new in eyewear
July 5, 2016

ZUNGLE Panther Eyewear: Wear the Beats

We’ve found the perfect combination of technology and sunglasses, is this the future? Los Angeles-based startup, Zungle, wants to replace headphones entirely with a pair of sunglasses that sends sound Read More

  • What's new in eyewear
July 1, 2016

Willow Smith x Chanel Eyewear Campaign

Chanel ambassadress and celebrity offspring Willow Smith, 15, saw the debut of a major campaign on Monday. Karl Lagerfeld chose her as part of the French house’s family of muses Read More

  • What's new in eyewear
June 25, 2016

House of Holland Sale Now On!

If you’re reading this you probably already know about House of Holland. House of Holland is a designer label by Henry Holland from the UK daring, eye-catching designs, fun personal Read More

  • What's new in eyewear
June 16, 2016

Get an exclusive look at Mcq’s new eyewear collection

Presented by McQ, lensed by Olivia Rose and featuring a host of London’s hottest young creatives, step inside McQ’s world and check out their new eyewear collection Source: I-D 

  • What's new in eyewear
June 8, 2016

Brand of The Week: D’Blanc

D’BLANC is the product of life without reserve. Chaos meets culture where fashion meets revolution. D’BLANC’s focus is to create quality Italian-made eyewear that defines a feeling. Ain’t no time Read More

  • Trends
June 1, 2016

Spring Summer 2016 by RES/REI

Last year was remarkable for important discoveries in the astronomy eld. The amount of new data gathered on our solar system in one year only has never been reached before. Read More

  • What's new in eyewear
May 28, 2016

Kingsley Rowe Debuts Summer Loving Summer 2016 Collection

Los Angeles based luxury eyewear brand Kingsley Rowe launches their second campaign entitled – Summer Loving, created to celebrate the inspired and effortless style of a classic California summer. The brand tapped Read More

  • What's new in eyewear
May 26, 2016

Rihanna Teams up with Dior on a Futuristic Sunglasses Collection

Since launching her first full Fenty PUMA collection this year at NYFW and signing a three-year contract as contributing creative director of Stance, Rihanna continues to expand her fashion dominance with her latest Read More

  • What's new in eyewear
May 16, 2016

Mykita x Highsnobiety Limited-Edition Sunglasses

To mark its 10-year anniversary, fashion magazine Highsnobiety has teamed up with the luxury eyewear brand Mykita for a pair of limited-edition sunglasses. Model ATKA features one of the latest Read More

  • What's new in eyewear
May 2, 2016

Komono x Tomorrowland Collection

Komono – the Belgian watches and sunglasses brand globally known for its unique combination of fashion details and quality production – launches KOMONO X TOMORROWLAND, a new sunglasses collection developed Read More

  • Trends
April 30, 2016

Oliver Peoples x The Row A Serious Collection of Eyewear

OLIVER PEOPLES and THE ROW announce a new eyewear collaboration that will consist of half a dozen styles inspired by iconic Oliver Peoples designs, ranging from a professional daywear to Read More

  • What's new in eyewear
April 29, 2016

Crap Eyewear’s Spring 2016 Collection Is A Sight For Sore Eyes

Whether you decide to chill on the beach with the boys or drive cross-country on Route 66, Crap Eyewear’s Spring 2016 collection is going to give you major cravings of wanderlust. Designed and tested in Los Read More

  • What's new in eyewear
April 27, 2016

Cutler & Gross: What Goes Into a Pair of High-End, Italian-Made Sunglasses

Cutler and Gross may be based in London, but the 47-year-old brand has been making its frames in Cadore, Italy since it outgrew its small Knightsbridge workshop back in the Read More

  • What's new in eyewear
April 1, 2016

SUPER Andy Warhol The Iconic Series

The collaboration between SUPER and The Andy Warhol Foundation arrived to its third release. Introducing its retro-inspired Iconic Series, SUPER designed a unique selection of colors inspired directly from opticals Read More

  • Trends
January 8, 2016

Kendall Jenner Rocking Unconventional Eyewear on Vogue Brasil

If you need a little Kendall, right this very minute, the supermodel and reality star shared a shot of her first 2016 magazine cover on Instagram: January’s Vogue Brasil. Looking Read More

  • What's new in eyewear
November 30, 2015

Res/Rei 2015 Collection

RES / REI frames are handmade by experienced artisans. The Mythologies This collection finds its inspiration in the work of the ‘Memphis Collective’ during the 80’s. Founded by Italian artists Read More

  • Trends
November 25, 2015

Philippe Starck’s Latest Eyewear Collection Is More Futuristic Than Ever

The artist, who made his name in architecture and industrial design, has added a twist to his long-running line of frames.

  • What's new in eyewear
November 18, 2015

Why Geek-Chic Glasses Call for a Brand-New Beauty Equation

With contacts and Lasik all but eliminating the need for prescription lenses, it’s no surprise that glasses have gone from necessary, perfunctory accessory to gleefully off-kilter model favorite—with a brand-new Read More

  • What's new in eyewear
November 4, 2015

“Shared Vision”: A Campaign Celebrating Style & Creative Vision

LA based luxury eyewear brand Kingsley Rowe launches their debut campaign entitled “Shared Vision,” created to celebrate inspired and unconventional visions of entrepreneurial influencers across fields including fashion, food, art, photography and more.

  • What's new in eyewear
October 31, 2015

Shark-lock patent eyewear by Blackfin

The Shark-lock patent has won the prize in the Technological Innovation category! The Silmo d’Or prize goes to Blackfin, the 100% Italian brand of titanium eyewear. This much-coveted golden statuette Read More

  • What's new in eyewear
October 29, 2015

Watch The Evolution Of Men’s Eyewear In Under Three Minutes

  Kicking things off with the 1930s, round tortoiseshells were just swell. The 1940s introduced round glasses and metal aviators to the badasses out there. And, of course with rock Read More

  • What's new in eyewear
October 26, 2015

The Row Collaborates with Oliver Peoples on Eyewear

The Row is launching an eyewear collection with Oliver Peoples. Headed up by former actresses Mary-Kate and Ashley Olsen, the label is a firm favourite with the A-list. While the Read More

  • What's new in eyewear
October 24, 2015

Nasim Sehat’s Biz Eyes explores individuality with unusual 3D printed detachable eyewear

Design with an abstract notion of fashion. A notion derived from popular culture, from music and comic books, from villains and superheroes. A daring and cosmopolitan means of expressing your Read More

  • What's new in eyewear
October 20, 2015

A Stimulating Edition: Silmo Paris 2015

Silmo 2015 was blessed with brilliant sunshine and a settled outlook, which was reflected in the mood of optimism inside the exhibition. Unveiled as the largest flagship store dedicated to Read More

  • What's new in eyewear
October 19, 2015

Wes Anderson Meets the Addams Family in This Beautifully Crazy Ad

You’ve never seen an optician ad that’s anywhere near as wild as this one. Washington, D.C., agency Design Army created the spot for Georgetown Optician, and it’s just a crazy Read More

  • What's new in eyewear
September 2, 2015

PARED Eyewear Spring Summer 2015 Campaign

We refuse to believe there’s even a single person on the planet who can resist the allure of Studio 54, regardless of whether or not they got to witness it. Pared Eyewear is Read More

  • What's new in eyewear
August 29, 2015

Launch of Yohji Yamamota Optical – Deconstructed & Reconstructed

Is there anything Yohji Yamamoto shies away from? We’re starting to think not. Most recently the iconic designer, who has been redefining the boundaries of fashion since 1972, debuted several Read More