Category: Editor’s Choice

  • What's new in eyewear
January 4, 2024

A Deep Dive into the Craft and Inspiration Behind MUSU Eyewear

Can you share the inspiration or story behind the creation of MUSU? What drove you and your sibling to venture into the eyewear industry?We launched Musu as brother and sister, Read More

  • What's new in eyewear
November 6, 2023

Beyoncé’s Renaissance Tour Sunglasses and Where to Buy Them

Beyoncé’s Renaissance Tour has taken the world by storm, captivating audiences with its star-studded line-up and unforgettable performances. It’s not just her music that’s stealing the show. Queen Bey’s stage Read More

  • What's new in eyewear
October 18, 2023

Marni and Retrosuperfuture: A Vision of Eyewear Beyond Boundaries

Marni, the trailblazing Italian brand known for its artistic, color-savvy, and offbeat approach to fashion, is once again pushing the boundaries of style through its collaboration with Retrosuperfuture. This partnership Read More

  • What's new in eyewear
October 3, 2023

Acne Studios’ Sunglasses Summer Capsule: Where Futurism Meets Eyewear

Summer capsule collection that pushes the boundaries of design. Inspired by a futuristic vision of nature, this collection is a striking celebration of growth and evolution, boldly presented through a Read More

  • What's new in eyewear
September 30, 2023

Bold and Unforgettable The LINDA FARROW x ROWEN ROSE Eyewear Collaboration

LINDA FARROW, known for its luxurious and avant-garde eyewear, has partnered with Emma Rowen Rose to infuse her signature essence of color into this exclusive capsule collection. Emma Rowen Rose Read More

  • What's new in eyewear
September 21, 2023

Balenciaga’s ‘Dynasty’ Eyewear Collection: Evolution Meets Iconic Style

Balenciaga, the renowned French fashion house, has officially launched its “Dynasty” eyewear collection, initially featured in its Fall/Winter 2023 eyewear campaign. This collection is a testament to Balenciaga’s commitment to Read More

  • What's new in eyewear

New York Fashion Week S/S 24 Eyewear Trends: From Kenzo to Coach

New York Fashion Week Spring/Summer 2024 has always been a breeding ground for innovative fashion, and this season was no exception. While the runway dazzled with stunning apparel, it was Read More

  • What's new in eyewear
September 20, 2023

Gentle Monster x Overwatch 2: Where Eyewear Meets Gaming

Gaming and fashion unite in an unexpected yet stylish collaboration. The Gentle Monster ✕ Overwatch 2 collection introduces “Gentle Tokki,” a unique eyewear piece inspired by the iconic D.Va’s headgear. Read More

  • What's new in eyewear

Effortless Chic: Eyewear Spotted on Models Off-Duty During NYFW S/S 24

As New York Fashion Week Spring/Summer 2024 dazzled with runway creations, it was off the catwalk where models showcased their personal style. Off-duty models were spotted around the city sporting Read More

  • What's new in eyewear
August 22, 2023

Influencer-Approved Eyewear Trends: The Epitome of Sleek and Minimal Chic for Summer 2023

As the temperature rises and the sun graces us with its golden touch, the world of fashion is undergoing its seasonal metamorphosis. This summer, influencers are leading the charge by Read More

  • What's new in eyewear
July 26, 2023

Step into the Artistic World of Etnia Barcelona’s Alter Ego Collection

Etnia Barcelona invites eyewear enthusiasts to embark on an artistic journey with their latest collection, “Alter Ego.” Inspired by classical sculpture, this captivating campaign showcases an exquisite range of sunglasses Read More

  • What's new in eyewear
July 20, 2023

Bea Bongiasca x Linda Farrow Framing The Face Capsule Collection

The world of eyewear welcomes a fresh innovation with the Bea Bongiasca x Linda Farrow Capsule Collection, a remarkable collaboration between the renowned sunglasses brand and the talented Italian jewellery Read More

  • What's new in eyewear

Juliana Nalú Stuns in PUCCI Eyewear’s Y2K-Inspired Campaign

Model and Influencer Juliana Nalú takes the spotlight as the face of PUCCI’s latest eyewear campaign, infused with a Y2K aesthetic. Showcasing the brand’s colorful and playful archive-inspired garments, Juliana Read More

  • What's new in eyewear
June 3, 2023

Introducing the Exclusive Jean Paul Gaultier x Burna Boy Eyewear Collection

In partnership with Jean Paul Gaultier, Burna Boy handpicked two archival eyewear designs from the 1990s, resulting in a modern reinterpretation that perfectly captures his unique style. The limited-edition sunglasses Read More

  • What's new in eyewear
May 23, 2023

Japanese Eyewear Brand Blake Kuwahara Spring Summer 2023

The launch of the new collection is accompanied by a captivating summer campaign that highlights the artistic nature of Blake Kuwahara eyewear. The campaign focuses on the frames as wearable Read More

  • What's new in eyewear
April 28, 2023

Korean Eyewear Brand Gentle Monster launches “BOLD” campaign for Spring Summer 23

Gentle Monster, a South Korean eyewear label, has launched new eyewear designs as part of their “BOLD” collection for the spring and summer seasons. The collection is an extension of Read More

  • What's new in eyewear
October 19, 2022

Walter Van Beirendonck x KOMONO

Made in outer space. Discover the Otherwordly sunglasses. An exclusive collaboration between KOMONO and Walter Van Beirendonck, the infamous Antwerp 6 designer.  The time is now. After years of collaborating Read More

  • What's new in eyewear

Orgreen’s new collection of Titanium optics

Craftsmanship created with a obsessive passion for quality, Orgreen’s quality is defined and practiced over the course of the years to satisfy their quest for innovation. Made in Japan, these Read More

  • What's new in eyewear
August 9, 2021

It’s playtime! – MYKITA & BERNHARD WILLHELM

FRAMES FOR DEEP FOCUS Known for innovative cuts and witty pop culture references, the avant-garde garments by Bernhard Willhelm mixes sports and streetwear with elements of pure fantasy. MYKITA has Read More

  • What's new in eyewear
March 16, 2021

Linda Farrow X Paco Rabanne

Paco Rabanne and Linda Farrow, two fashion names that reflect both heritage and innovation, have joined forces to launch a statement-making eyewear collaboration. As iconic brands dating back to the same Read More

  • What's new in eyewear
October 30, 2019

MYKITA x Helmut Lang’s Deconstructed Eyewear Proposition for Spring 2020

MYKITA and Helmut Lang have collaborated on the design of two new eyewear models, HL001 and HL002, to be released in Spring 2020. The eyewear debuted at the Helmut Lang Read More

  • What's new in eyewear
September 22, 2019

Gigi Studios Collection for A/W 2019 – 2020: The Message

Owning your dreams, that’s the inspiration behind Gigi Studios latest collection. Gigi Studios has also launched their new identity, stronger and more closely linked to design and creation. The Message Read More

  • What's new in eyewear
August 8, 2019

GENTLE MONSTER x AMBUSH

Gentle Monster has done it again, this time with AMBUSH for a new eyewear capsule collaboration. The new silhouette is called the Zip Tie, designed with Zip tie details accentuating Read More

  • What's new in eyewear

Acne Studio S/S 19 from Classic to Futuristic

Acne Studios presents the latest eyewear range for Spring/Summer 2019. With new colourways and finishes, there’s a wide range of styles, from classic to futuristic. Cat eye shapes with a Read More

  • What's new in eyewear
June 26, 2019

MYKITA + MAISON MARGIELA | New Radicals 2019

Directional new eyewear design from MYKITA + MAISON MARGIELA is featured in a product-focused still life campaign. Monochromatic silver spaces with geometric structures shaped by light and shadow provide the Read More

  • What's new in eyewear
June 2, 2019

Gigi Hadid’s For Vogue Eyewear Latest Collection Inspired by New York

After last year’s success with Gigi x Vogue Eyewear, she’s been getting busy and teasing her followers with her latest Vogue Eyewear Collaboration. Gigi finally launched the much anticipated and Read More

  • What's new in eyewear
May 12, 2019

Sunday Somewhere Takes a ‘Voyage’ in Their Latest Collection

VOYAGE is inspired by Pushkar and Jaipur, two contrasting locations in India with swarms of colour and buzzing sound. The ultimate sensory experience – everything you see, sets you free. Read More

  • What's new in eyewear

The Multiple Dream by Gigi Barcelona Latest SS19 Campaign

Gigi Barcelona’s latest The Multiple Dream campaign takes us into a universe that slides between waking and dreaming. The new images show us a man and a woman within a Read More

  • What's new in eyewear
January 18, 2019

5 Eyewear Trend Predictions for 2019

It’s 2019! We are excited to what entails for eyewear trends in 2019. Based on the fashion week runways for 2019, we have narrowed them down to these 5 trends Read More

  • What's new in eyewear
January 14, 2019

Korean Eyewear Label Gentle Monster’s 2019 Eyewear Campaign “13”

Gentle Monster’s ‘13’ Campaign sets place in a world where the moon shifts out of place and axis, slowly floating away from Earth creating the 13th month, Undecember. Animals start Read More