Category: Highlights

  • What's new in eyewear
April 13, 2016

A Shady Duo by Ørgreen

In a world of contrast and contradiction, Ørgreen introduces a pairing of opposites. Two versions of the same concept in a unisex duo of sunglasses celebrating the duality of difference. Read More

  • What's new in eyewear
March 28, 2016

Leading Contemporary Artists Collaborate with Classic Specs

New York-based eyewear provider Classic Specs has joined forces with three of today’s influential names in the art community to design a new collection of conversation-starting frames. The glasses and Read More

  • Trend Reports
March 14, 2016

Mido 2016 Trend Report: The Eccentric Materials

We’re always excited to see the latest materials used at Mido for creating prescription glasses and sunglasses, this year did not disappoint, here are some that we spotted! 1.Hapter 2. Paper Read More

  • What's new in eyewear

Mido 2016 Trend Report: The Shape Shifters

This year at Mido 2016, we’ve seen change in the shapes of both sunglasses and prescription frames. We’ve reviewed them and here is a collection of all the newest shapes in Read More

  • What's new in eyewear

Mido 2016 Trend Report: The Natural Wood

It’s been a few years since Wooden material for eyewear and every year the designs get more and more interesting with the evolution of the materials.   1. Waiting For The Read More

  • What's new in eyewear

Mido 2016 Trend Report: The Adventurous Colours

At Mido 2016, we’ve also spotted a trend of bright and adventurous colours for both prescription glasses and sunglasses.   1. Kirk & Kirk 2. Nao Ned 3. Calavera 4. Read More

  • What's new in eyewear

Mido 2016 Trend Report: The New Cut

One design element that we’ve seen across brands at Mido 2016 was a small detail in the frames of the eyewear that instantly makes the designs unique. Different ways of Read More

  • What's new in eyewear

Mido 2016 Trend Report: The Updated Classics

The classics are classics for many reasons like the design, comfort and durability of the eyewear. At Mido 2016, brands thought outside the box on how to update their classic Read More

  • What's new in eyewear

Mido 2016 Trend Report: The Vintage Inspired

Fashion has always been inspired by the past, eyewear designs are no exception. Here are some brands we’ve spotted at Mido 2016 showcasing vintage inspired shaped and colours. 1. Thierry Read More

  • What's new in eyewear

Mido 2016 Trend Report: The Avant Garde

The possibilities of creativity are endless when it comes to Avant Garde eyewear designs, here are some of the craziest brands at Mido 2016!   1. Oliver Goldsmith Eyewear 2. Read More

  • What's new in eyewear

Komono Curated: Baloji x Komono

Komono Curated is an ongoing series of capsule collections and artist collaborations developed to push the boundaries of the known accessory world and conquer new frontiers. Curated allows Komono to Read More

  • What's new in eyewear
January 27, 2016

The Glasses of The Future are Made from Paper

Perhaps the glasses of the future will be made with Paper.  A handcrafted masterpiece requires time and patience. With up to 20 layers of the most elegant Italian fine paper Read More

  • What's new in eyewear
January 26, 2016

Daydream Believers by Sunday Somewhere

The Story 7:20am. Sunrise. Sicily. Through our villa window, Hazy morning thoughts drift over uneven cobblestones, Passed white linen pegged to makeshift washing lines, Bergamot citrus groves in the distance. Read More

  • What's new in eyewear
January 23, 2016

Karen Walker’s Arrow Motif Takes Center Stage in New Campaign

Since launching eyewear in 2005, Karen Walker’s sunglasses have become among the most recognizable on the market. They’re a favorite among both celebrities and street style stars, are sold in over Read More

  • What's new in eyewear

Komono Core & Crafted Collection Fall/Winter 2016

Komono, the Belgian watches and sunglasses brand globally known for its unique combination of affordable prices and quality production, attended Opti to introduce its Core and Crafted eyewear collections for Read More

  • What's new in eyewear
January 9, 2016

Declan – A Kickstarter Kickass accessory for accessories

What is Declan? You know how you wipe your filthy glasses and phone on your shirt to try and clean them only to end up smearing stuff around? Declan is Read More

  • What's new in eyewear
December 12, 2015

Oren Isaac Eyewear Unlike Any Other

Who is Oren Isaac? Since 1997, founder and optician Emmanuel Aboucaya, has perfected his craft in the Soho area of New York City. With Oren Isaac eyewear, Emmanuel’s passion has now come to Read More

  • What's new in eyewear
November 30, 2015

Res/Rei 2015 Collection

RES / REI frames are handmade by experienced artisans. The Mythologies This collection finds its inspiration in the work of the ‘Memphis Collective’ during the 80’s. Founded by Italian artists Read More

  • Highlights
November 25, 2015

Black Optical x Jacques Marie Mage American Bison Collection

Nothing says fall like black leather, but with jackets saturating the streets and pants being a tough trend to nail, haven’t you been looking for a piece that will accent Read More

  • What's new in eyewear
November 20, 2015

SPINE’s High-tech Patented Hinge Technology

Technology and design come together in the latest 6 piece optical collection by SPINE where retro shapes are brought into the future with ultra streamlined flat bridges and subtle bevel Read More

  • What's new in eyewear
November 4, 2015

“Shared Vision”: A Campaign Celebrating Style & Creative Vision

LA based luxury eyewear brand Kingsley Rowe launches their debut campaign entitled “Shared Vision,” created to celebrate inspired and unconventional visions of entrepreneurial influencers across fields including fashion, food, art, photography and more.

  • What's new in eyewear
November 2, 2015

Woodone Debuts Nature Collection at Silmo 2015

The marvels of nature frequently offer sources of inspiration to WooDone. More than ever before, this year the beauty of flowers reigns supreme in the collection the South Tyrol brand Read More

  • What's new in eyewear
October 31, 2015

Shark-lock patent eyewear by Blackfin

The Shark-lock patent has won the prize in the Technological Innovation category! The Silmo d’Or prize goes to Blackfin, the 100% Italian brand of titanium eyewear. This much-coveted golden statuette Read More

  • What's new in eyewear
October 30, 2015

Titanium 3D glasses by Hoet

The 3D laser-printed Hoet Couture collection in titanium already includes 5 models. The 3D technology offers a number of unprecedented options in terms of design, custom made and is eco-friendly. Read More

  • What's new in eyewear
October 29, 2015

CACHAREL Optical Collection 2015

Imagine Paris with its timeless atmosphere and its lavish surroundings. A clear light blue sky and leaves falling from majestic trees. A woman is strolling around the Tuileries Gardens, her Read More

  • What's new in eyewear

Watch The Evolution Of Men’s Eyewear In Under Three Minutes

  Kicking things off with the 1930s, round tortoiseshells were just swell. The 1940s introduced round glasses and metal aviators to the badasses out there. And, of course with rock Read More

  • What's new in eyewear
October 23, 2015

Frameri Partners With EnChroma To Offer Fashion Eyewear For The Color Blind

For the one in twelve men (and one in two hundred women) who suffer from color blindness, online eyeglasses retailer Frameri is partnering with color-enhancing lens manufacturer EnChroma to create the first fashion Read More

  • What's new in eyewear
October 20, 2015

A Stimulating Edition: Silmo Paris 2015

Silmo 2015 was blessed with brilliant sunshine and a settled outlook, which was reflected in the mood of optimism inside the exhibition. Unveiled as the largest flagship store dedicated to Read More

  • What's new in eyewear
October 19, 2015

Wes Anderson Meets the Addams Family in This Beautifully Crazy Ad

You’ve never seen an optician ad that’s anywhere near as wild as this one. Washington, D.C., agency Design Army created the spot for Georgetown Optician, and it’s just a crazy Read More