Category: Brands

March 17, 2017

Out Of Orbit – A limited edition from Ørgreen

Less is more is the mantra behind Ørgreen’s understated approach to elegance. Innovative colours, discrete details and exceptional materials are the signature traits defining a forward-thinking company driven by relentless curiosity and a profound desire to do things differently. The latest collection behind Ørgreen is an astro-geological optic odyssey, the moon is the mother of everything Read More

Hemp Eyewear’s New Collection of Organic Plant Fibre Glasses

Hemp Eyewear, the Edinburgh-based pioneer in sustainable eyewear, is happy to announce they’re taking their stylish and eco-friendly frames to the next level – by adding prescription and sunglass lenses to a new and improved collection. Hemp Eyewear frames are made from one of the most innovative and sustainable materials available, which transforms natural hemp Read More

March 14, 2017

Exclusive Interview with the Creator of Capoteyewear

Capote was born in Ibiza. Designing artisanal frames inspired by the wilderness, intense power and magic of the island. This week we interview the people behind Capoteyewear. 1) How did you get into designing eyewear? The idea was born in Ibiza. After a few years selling vintage sunglasses to my friends I decided to create Read More

March 13, 2017

Steve Madden Eyewear Collection with ClearVision

Keeping in mind Steve Madden’s target consumer, this collection was designed “for millenials, by millenials”; various focus groups were consulted throughout the design process so that the styles best reflect what millennial consumers want to wear. “Our collection captures major trends in eyewear today as well as all the details of the Steve Madden shoe Read More

March 12, 2017

Valentino Mirage Celebrates Newest Eyewear Collection

‘We are very happy to present the first collection—under the collaboration with Luxottica,” said Valentino CEO Stefano Sassi. “We believe that this partnership, that combines our savoir faire and Luxottica’s great expertise, will be the occasion to develop a great project within the eyewear segment, bringing this accessory line to the same success as all Read More

March 10, 2017

SO▲YA Vertical Connection New Iconic Eyewear Designs

After the success at Mido, in February 2016, SO▲YA VERTICAL CONNECTION, Italian eyewear brand that was born from the creative inspiration of Matteo Pontello, presents at Mido 2017 the second collection called “Color Drops”.

Cipriana, Féline, Voo and Michael are the representative models. Innovation and continuity are visible in the light steel structures, in the clear Read More

Budri Eyewear Launches Limited Edition Marble Eyewear

Budri, Italian excellence, world-famous for its exquisite marble craftsmanship, after the Paris debut with its eyewear, presents an extraordinary collection, with new designs and outstanding colour variants. Due to the complexity arising from the material itself, making eyewear in marble demands constant research and experimentation, not necessary with other materials. The types of marble selected Read More

February 24, 2017

Lottie Moss Is The Face of Chanel’s SS17 Eyewear Campaign

Kate Moss’ younger sister Lottie is front and centre for Chanel’s Spring/Summer 2017 eyewear campaign. The 19-year-old model is the latest of the many young stars, including Lily-Rose Depp and Willow Smith, to front the luxe label’s eyewear campaign. Check out Lottie’s simple yet elegant campaign images below, shot by Karl Lagerfeld himself.

26 Designers To Watch at Mido Eyewear Trade Show 2017

Too many booths, too little time. This is essentially a guide to a list of unique eyewear designs at Mido 2017. From recycled materials to individual designers with their own style of shapes and silhouettes, we can’t wait to see what is in-stored for us! Here are 26 designers we are excited about for this years Mido 2017. Read More

February 17, 2017

GOUV/AU Remodels Classic Frame Gouverneur Audigier

GOUV/AU remodels Gouverneur Audigier classics by stripping them to the bare essentials. Frames entirely made up of metal, at times fused with vibrantly coloured acetate, bring to the collection a touch of contemporary elegance. This expressive frame was originally designed for people with strong eye correction. Small eye shapes, an “omega-bridge”, zig-zag temples and extended Read More

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